Brand campaign work for the launch of the Nike Motiva, Nike’s first run/walk shoe. I assisted in early ideation for the Art Direction and Concept behind the campaign. In partnership with Nike, we created guidelines for the Motiva logo and type treatments.
CREDITS:
The New Company
Jackie Tambara, Art Director
Matt Luckhurst, Founder / ECD
Ashlyn Lasson, Designer
Dan McKinney, Senior Motion Designer
Helena Corzan, Senior Producer
Anastasia Solovieva, Producer
Photo and Video
Studio by Erika Long
Lifestlye by Maria Tomanova