A complete rebrand for the classic and iconic John Boos & Co Boos Block. We rejuvenated their arching Boos logo and brought back a 100 year old monogram found branded into one of the original Boos Blocks.
The update brought in a modern sophistication to the high-quality brand founded on craft and functionality.
johnboos.com
CREDITS:
The New Company
Jules Tardy, Creative Director
Will Geddes, Creative Director
Ashlyn Lasson, Designer
Senna Leandro, Custom Lettering
Andie Vallee, Senior Project Manager
Matt Luckhurst, Founder / ECD
Web Development, Metajive