A complete rebrand for the classic and iconic John Boos & Co Boos Block. We rejuvenated their arching Boos logo and brought back a 100 year old monogram found branded into one of the original Boos Blocks.
The update brought in a modern sophistication to the high-quality brand founded on craft and functionality.
johnboos.com
Created in collaboration with Creative Directors at The New Company.
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Web Development, Metajive