Evolving the Brand Identity and creating a holistic guideline system for AG1 that both refines and expands their visual world through new typography, color, motion design, layout principles, art direction, diagrams, and more.
The visual system codifies the ‘life’ and ‘science’ of AG1 into repeatable visual gestures that embody the brand by being informative, sequenced, and precise, but also surprising, holistic, and human.
CREDITS:
The New Company
Matt Luckhurst, Founder / ECD
Steven Olimpio, Creative Director
Jules Tardy, Creative Director
Ashlyn Lasson, Designer
Leandro Senna, Custom typography
Dan McKinney, Motion Design
Photo and Video
Hawaii by Cait Oppermann
Studio by Nacho Alegre
Ingredients by Sergiy Barchuk
Product by Swanson