I worked on this updated Brand Identity for AG1, creating a holistic guideline system for AG1 that both refines and expands their visual world through new typography, color, motion design, layout principles, art direction, diagrams, and more.
The visual system codifies the ‘life’ and ‘science’ of AG1 into repeatable visual gestures that embody the brand by being informative, sequenced, and precise, but also surprising, holistic, and human.
Worked in collaboration with the Creative Directors at The New Company.
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Photo and Video:
Hawaii by Cait Oppermann
Studio by Nacho Alegre
Ingredients by Sergiy Barchuk
Product by Swanson